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Sam Deng, MAXSTORE Team Manager

Conor Devane, MAXSTORE Marketing Manager

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IM30 MDB Programming Guide(V1.0.6)_0403.docx

MAXSTORE is an innovative platform which has taken the payment industry by storm, as is evidenced by the growing number of acquiring banks and merchant service providers who are reaping the operational and financial benefits it provides.

Everybody knows that an App Store is needed in order to turn a mobile handset into a smartphone, as it provides the capabilities to digitally distribute software applications that users want to use on their smart devices. The Google Play Store was launched on 6th March 2012 to allow users to browse and download apps developed for the Android operating system. Today, 10 years later, over 3.5 million apps are available and 108 billion downloads are performed annually, with usage continuing to grow at an impressive rate.

MAXSTORE fulfils this same role for Android SmartPOS, allowing the full potential of these new generation terminals to be realised by securely delivering payment & non-payment applications to smart devices. There are already 7,000 software apps from 2,500 independent application developers being managed by MAXSTORE, for use in over 5 million Android SmartPOS terminals which are located in over 100 countries around the world.

MAXSTORE satisfies two main functions: it serves both as an App Store Marketplace as well as an advanced Device Management Platform.

How does an App Store Marketplace work?

An App Store Marketplace enables the secure distribution and management of software apps. It provides a sales channel for Independent Software Vendors (ISVs) to market their applications and a shop window for users to select apps they are interested in.

In the merchant acquiring world, MAXSTORE provides this centrally managed secure app marketplace for Android SmartPOS payment terminals, as well as generic Android devices such as tablets or smartphones. This benefits merchant service providers as it creates revenue generation opportunities from the distribution of apps, the opportunity to differentiate their offering from competitors, and reduces merchant churn rates.

Access is strictly controlled through a secure marketplace portal - called the MAXSTORE POS client which is loaded at factory level - plus an admin and developer centre. MAXSTORE is easy to use - thanks to a modern graphical user interface - and has a rich hierarchical database architecture to address the needs of multiple ecosystem participants.

A Payment Industry Ecosystem with

Multiple Stakeholders

The most popular non-payment app categories are:

1.  Sale processing apps 

• Cash register app to record a simple sale
• EPOS providing richer retailing register functionality
•  Sector specific sales platforms that accept payments
• eCommerce order processing
• Inventory and stock management

2.  Customer acquisition & retention apps  

• Loyalty and rewards
• Gift cards
• Coupons and vouchers
• Customer surveys

3.  Booking and Scheduling apps

• Table reservations 
• Ticket sales, bookings, and validation
• Employee management, scheduling & timesheets
• Home deliveries and queue management

4.  Digital apps

• Electronic messaging
• Digital receipts
• Order@Table
• Digital contracts
• COVID health passes

5.  Terminal administration apps

• Remote support services and diagnostics

• Reporting, business intelligence and analytics

• Device logistics and supplies

• Remote Key Injection

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